Creating a usable and persuasive website takes self discipline. Too often, we feel that if a potential customer might want to see or do something on our website, we must include it.

Those with technical backgrounds are particularly likely to struggle with this. Being highly security-minded, they are trained to design for possibilities. “If something can happen, we must plan for it.”

Usability folk must think differently. We should plan for probabilities, not possibilities. The reason is simple: a website designed to accommodate every conceivable user — and every conceivable task or need — will turn out to be a cluttered mess, completely lacking in focus. It won’t be usable or persuasive to anyone.

Our mission is to uncover what really needs to be included, in terms of:

  • Security measures (where risk is low)
  • Product offerings
  • Product details (colors, etc)
  • Trust elements (including security badges, awards, etc.)
  • Winnowing tools
  • Advanced search features
  • Persuasion elements (tactics used)
  • Messaging (and the personality types to whom copy is directed)
  • Alternate calls to action
  • Suggested companion products
  • Purchase quantities (discounts for multiple purchases, etc.)
  • Shipping options
  • Technologies (i.e. Ajax, Flash, Javascript, etc.)

So get to know your customers. Find out how they think and what they really want. Then focus your website on delivering. Eliminate anything that’s likely to be a mere distraction to most visitors.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.