Universal Analytics Out of Beta! Resource Kit

Google Universal Analytics Officially Launches

The Google Analytics team announced today that Universal Analytics has officially launched out of beta! Read the official Google Analytics Blog post here.

What This Means for You

What does this mean for you? For one thing, Universal is now the only option for new accounts and properties, so essentially, Google Analytics has become Universal Analytics. Also, as very welcome news, Universal Analytics will now offer feature parity with Classic, so you can now take advantage of the Demographics & Interests reports as well as remarketing segments when you use Universal.

For Google Analytics Premium accounts, your SLA will now cover Universal.

Learning Resources

Linked below are several learning resources to help you transition to Universal and strengthen your overall Google Analytics skills.

We hope you find these resources useful as you migrate to Google Universal Analytics. If you have any questions or comments about the migration, please post below!

Eric Fettman

Director of Education & Technical Application As an educator and coach, Eric translates complexity into understandable ideas, real-world examples, and actionable next steps. He concretely supports and inspires individuals and organizations as they develop analytics skills and programs. Eric is coauthor of Google Analytics Breakthrough: From Zero to Business Impact and is grateful for the tremendous opportunities for lifelong learning and impact that digital analytics offers.