Upcoming Webinar: Don’t trust your data? 10 common missteps uncovered in an analytics audit

Join us for this upcoming webinar FEBRUARY 11TH, 2015 at 10:00 A.M. PT / 1:00 P.M. ET 

In the frenzy to capture and capitalize on data, many organizations have hurried to get Javascript on their webpages without really thinking through their larger data and analytics strategy. As a result, very few organizations have followed best practices for web analytics deployments, which means they find themselves faced with unreliable data and a serious lack of meaningful insight into the business.

As one of the largest and most experienced Google Analytics Certified Partners in the world, we’ve seen some common problems over the course of thousands of client engagements, and in this webinar, we’re going to share the top 10 that are very likely hiding in your deployment. We’ll talk about the problems these issues can cause and discuss why you need to re-invest in your most valuable business asset – your data – as a matter of priority.

In this webinar you’ll learn about:

• Establishing business-related KPIs, and tying those to the data you’re collecting to measure success or failure.
• The value of formal technical reviews and audits, including what to look for from page code to configuration and even advanced features.
• How to identify gaps in deployment best practices that keep you from collecting, accessing, and trusting the data you need.
• Resources you can use for guidance in optimizing your analytics deployment.

Can’t make the live date? Register anyway and we will automatically send you a link to the on-demand webinar when it’s available.

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ABOUT THE PRESENTER

Alex Langshur
Co-founder and Senior Partner
Cardinal Path
Alex is a co-founder and senior partner of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics.  He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path.  Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program.  He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others.  Alex lives in Boston with his wife, two sons and golden retriever.