Are you using your Google Analytics to its full potential? Find out in this fast-paced session by Cardinal Path co-founder (And DAA Practitioner of the Year) Dave Booth, who will show you some of the lesser-used conversion enhancing tools inside GA.
Join us for this live webinar Google Analytics Tricks for Huge CRO Advantage, hosted by SiteTuners
Date: Wednesday, February 25th
Time: 10:00 am PT/ 1:00 pm ET
In this webinar, you’ll learn:
– How to find segments that are ripe for optimization and conversion lift
– How you can fine tune your remarketing by creating segments of visitors who
are on the brink of conversion
– How specific pages and/or products on your site interact to bolster purchase
value
– How you can supercharge your site’s performance with even a little
personalization
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Can’t make the live date? Register anyway and we will automatically send you a link to the on-demand webinar when it’s available.
ABOUT THE PRESENTER
David Booth, Founding Partner and Principal Consultant, Cardinal Path
As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing. He is also an author, instructor, adjunct professor, and public speaker and was named 2014 Digital Analytics Association’s Practitioner of the Year. He has been involved in web application development as an engineer and consultant since the late 1990’s, beginning his career with Intel Corporation. Prior to Cardinal Path, he was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.
