Update from Emetrics

I am attending a web analytics conference in San Francisco (www.eMetrics.org), the leading conference in web analytics, and Google just announced their new analytics software. They have also announced it on their analytics blogs, analytics.blogspot.com.

We have seen the software and once again the guys & gals at Google have done an amazing job. The new software provides advanced segmentation and reporting that will help us better analyze the data instead of spending all our time on reporting the data.

I will be sharing my newfound knowledge with the IC community once Emetrics is over.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.