“Reflections” are a cool, popular Web 2.0 trick that really makes your site look polished – literally. If you’re looking to have an online marketing presence, it’s important that your site looks as contemporary and as professional as possible – and subtle effects like this is what will achieve that image.
Last time you visited a car showroom, I’m sure you realized the floor buffed to a shine – to the point where you could see the cars’ reflections on the showroom floor. In fact, the cars probably were so clean, you could see yourself in them. “Reflections” indicate cleanliness, newness, professionalism and quality. Images, icons, and text on your favorite site designs (and even print/video designs) use this effect to have their brand give this feeling to their audience.
If you’re just beginning Photoshop, creating this effect is really simple:
Note: you want to make sure the reflection very subtle and really transparent. An opaque reflection usually looks like a cut, unfinished image and comes out to be gaudy more than anything else.
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