As Google Analytics incorporates more user-centric reporting features and serves increasingly as an engine for targeted, customized, user-centric remarketing, Dan Stone – lead product manager for user-centric analysis and audience marketing at Google Analytics – joins us to provide key insights and recent/upcoming updates on the increasing range of remarketing capabilities and user-centered reporting features that Google Analytics offers, including:

  • multi-destination support: ability to publish audiences to multiple destinations such as AdWords and Optimize 360
  • Audience as a primary dimension: for those of us who have wanted to display multple Custom Segments in table format, the Audience dimension is an exciting new feature
  • remarketing based on your back-end data: remarket based on (anonymous) back-end customer data, such as loyalty level, that you have included as a custom dimension in Google Analytics
  • dynamic remarketing creatives: instead of displaying the same remarketing ads to a give audience, dynamic remarketing allows us to customize the images and messaging according to specific products and services that the user has seen
  • audiences based on funnel abandonment: easily create a remarketing audience based on a drop-off point in an Ecommerce or custom funnel
  • state-based remarketing: configure your remarekting audiences to permanently exclude, for example, users who have converted, or allow remarketing to resume when those users return to view additional product pages after conversion
  • RLSA, AdWords, DoubleClick: take advantage of remarketing opportunities on Google platforms beyond the Google Display Network
  • remarketing for customer follow-up: expand the use of remarketing to not only bring users back to convert, but also to provide additional resources and follow-up for users who have already converted
  • audiences for personalization: use Google Analytics audiences in Optimize 360 to create personalized experiences for your users
  • Similar Audiences: find additional users who are most similar in behavior and characteristics to users who have already converted
  • Session Quality: upcoming report displaying the quality of your traffic in terms of likeliness to convert

View this informative half-hour session, including update demos from Dan:
[videoembed url=”https://youtu.be/PjvDY6IGs6o”]

 

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

Don’t forget to sign up for our upcoming webinars in the Analytics Breakthrough series.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.