Google Analytics

[Webinar] Google Analytics Audiences and Remarketing, Featuring Product Manager Dan Stone

As Google Analytics incorporates more user-centric reporting features and serves increasingly as an engine for targeted, customized, user-centric remarketing, Dan Stone – lead product manager for user-centric analysis and audience marketing at Google Analytics – joins us to provide key insights and recent/upcoming updates on the increasing range of remarketing capabilities and user-centered reporting features that Google Analytics offers, including:

  • multi-destination support: ability to publish audiences to multiple destinations such as AdWords and Optimize 360
  • Audience as a primary dimension: for those of us who have wanted to display multple Custom Segments in table format, the Audience dimension is an exciting new feature
  • remarketing based on your back-end data: remarket based on (anonymous) back-end customer data, such as loyalty level, that you have included as a custom dimension in Google Analytics
  • dynamic remarketing creatives: instead of displaying the same remarketing ads to a give audience, dynamic remarketing allows us to customize the images and messaging according to specific products and services that the user has seen
  • audiences based on funnel abandonment: easily create a remarketing audience based on a drop-off point in an Ecommerce or custom funnel
  • state-based remarketing: configure your remarekting audiences to permanently exclude, for example, users who have converted, or allow remarketing to resume when those users return to view additional product pages after conversion
  • RLSA, AdWords, DoubleClick: take advantage of remarketing opportunities on Google platforms beyond the Google Display Network
  • remarketing for customer follow-up: expand the use of remarketing to not only bring users back to convert, but also to provide additional resources and follow-up for users who have already converted
  • audiences for personalization: use Google Analytics audiences in Optimize 360 to create personalized experiences for your users
  • Similar Audiences: find additional users who are most similar in behavior and characteristics to users who have already converted
  • Session Quality: upcoming report displaying the quality of your traffic in terms of likeliness to convert

View this informative half-hour session, including update demos from Dan:
[videoembed url=”https://youtu.be/PjvDY6IGs6o”]

 

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

Don’t forget to sign up for our upcoming webinars in the Analytics Breakthrough series.

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

1 month ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

1 month ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

2 months ago

This website uses cookies.