Video

[Webinar] Four Questions to Ask Before You Tackle Advanced Attribution with June Dershewitz

In this webinar, June explores advanced attribution: if it makes sense for your organization, the management, technical, and analytics skill sets – and the executive support – that you need for a successful advanced attribution program, and the political considerations of moving towards a more holistic attribution model that recognizes assisting channels, both digital and offline, rather than last-click only.

[videoembed url=”https://youtu.be/mEGiTnH_92Q”]

 

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

Don’t forget to sign up for our upcoming webinars in the Analytics Breakthrough series.

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 weeks ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

4 weeks ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

1 month ago

This website uses cookies.