Video

[Webinar] Insights from Google Optimize Product Manager Jonathan Mesh

Google Optimize Product Manager Jon Mesh recently joined Tara and Eric to share some special insights on the Google Optimize testing platform. Hear about:

  • the benefits of the integration between Optimize and Google Analytics, including goal import
  • the special features of Optimize 360, including the availability of Google Analytics audiences and comparison of your test variations against multiple goal, Ecommerce, and behavioral metrics
  • downstream analytics of test variations in BigQuery
  • how one test variation underperformed on bounce rate but helped conversion

Listen in for product and testing perspectives directly from Jon.

[videoembed url=”https://youtu.be/CGSOuIuUhDY”]

For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com

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CP Marketing
7 years ago

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