Webinar: Marketer’s Guide to Finding the Right Analytics Platform

Why choose one analytics platform over another? Knowing what you can achieve with some of the best-in-class analytics platforms and tying those capabilities to your organization’s goals is a fundamental step to becoming a truly data-driven business.

This webinar will give you a solid understanding of the top web analytics platforms and how they can help you generate business value. Get a handle on the benefits of the free Google Analytics platform vs. Google Analytics Premium or Adobe Analytics, among some others, and learn how to choose a solution that aligns with your organization’s goals.

Dave Eckman, Co-founder and Senior Partner with Cardinal Path, will provide an expert, product-agnostic overview of the best-in-class analytics solutions on the market and more, including:

• how to know when a platform isn’t working for you anymore
• why some of the world’s top brands have chosen one platform over another
• ways your analytics solution impacts your digital maturity
• why your platform may not be the problem

Marketer’s Guide to Finding the Right Analytics Platform
Tuesday, July 14, 2015
10 a.m. Pacific/ 1 p.m. Eastern
Duration: 45 minutes + 15 minutes for questions

Can’t make this date?  Register anyway and we will automatically send you a link to the recording.