Google Analytics

[Webinar Recording] Google Analytics How-Tos for Better Reporting and Bigger Insights

In a recent webinar hosted by the Digital Analytics Association, Feras Alhlou and Eric Fettman reviewed specialized Google Analytics techniques, including:

  • Cross-Device Tracking
  • Cross-Domain Tracking
  • Segmenting by Audience Constituency
  • Custom Dimensions & Calculated Metrics
  • Custom Funnels
  • Google Analytics/CRM Integration

To learn how to implement these Google Analytics techniques (and to hear Feras run out of breath as he races against time to pack in more material for the audience :), watch the video here !

NOTE –  DAA login is required to access the recording. If you are not already a DAA member, we encourage you to join in view of the outstanding support that the organization provides to everyone in the digital analytics community!

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Optimizing user experiences with Digital Experience Analytics (DXA) platforms

As consumers become increasingly digitally savvy, and more and more brand touchpoints take place online,…

2 months ago

Enabling Value-Based Bidding with Google Tightlock

Marketers are on a constant journey to optimize the efficiency of paid search advertising. In…

2 months ago

Resolving “Unassigned” Traffic in GA4

Unassigned traffic in Google Analytics 4 (GA4) can be frustrating for data analysts to deal…

3 months ago

This website uses cookies.