Categories: Google Analytics

[Webinar Recording] Tracking User Journeys in Google Analytics

On Monday, February 22, 2016, we had a successful webinar on “Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and CRM Integration” by our Google Analytics Training Director, Eric Fettman.

What We Covered

In the steady evolution of analytics towards user centricity, it’s becoming more critical to understand user journeys and also long-term user engagement after the first transaction on your website or in your app. The webinar discusses the following key topics:

Implementation Across Domains and Subdomains
Distinguishing Roll-Up and Cross-Domain Tracking
Tracking Conversions and Cohorts Across Multiple Devices
Integrating Google Analytics with CRM for Lead Qualification and Long-Term Customer Value Analysis

If you missed it, view the recording below:

[videoembed url=”https://youtu.be/R_uafADp5n8″]

Farid Alhadi

Sales Director An E-Norian for over a decade, having roles in Marketing, Creative Development, Design, Account Management, Content Development, and most recently, Sales and contracts. Farid graduated with a Bachelors of Sciences from the University of California, Berkeley, with a background in Computer Science and Sociology. Farid has a strong background in customer service and communication, paying strong attention and intuition to clients’ needs.