Google Analytics

[Webinar Recording] Tracking User Journeys in Google Analytics

On Monday, February 22, 2016, we had a successful webinar on “Tracking User Journeys in Google Analytics: Cross-Domain, Cross-Device, and CRM Integration” by our Google Analytics Training Director, Eric Fettman.

What We Covered

In the steady evolution of analytics towards user centricity, it’s becoming more critical to understand user journeys and also long-term user engagement after the first transaction on your website or in your app. The webinar discusses the following key topics:

  • Implementation Across Domains and Subdomains
  • Distinguishing Roll-Up and Cross-Domain Tracking
  • Tracking Conversions and Cohorts Across Multiple Devices
  • Integrating Google Analytics with CRM for Lead Qualification and Long-Term Customer Value Analysis

If you missed it, view the recording below:

[videoembed url=”https://youtu.be/R_uafADp5n8″]

CP Marketing

Share
Published by
CP Marketing

Recent Posts

Server-Side Tagging Explained: Is it for you?

If you've heard discussions about server-side tagging but aren't sure what it is—or whether it's…

4 days ago

Optimizing User Experience with Amplitude Guides and Surveys

Understanding the Voice of the Customer (VoC) is no longer optional—it’s essential. In a digital-first…

1 week ago

Unlocking efficiency: Decarbonizing Media on the Google Marketing Platform

The digital advertising industry’s carbon footprint is significant. As the industry continues to evolve, so…

2 weeks ago

This website uses cookies.