Welcome to Cardinal Path

David Booth, David Eckman, Corey Koberg, John Hossack and Alex Langshur announce the formation of Cardinal Path at eMetrics San Francisco

Today marks the beginning of Cardinal Path, the result of a merger between three of the industry’s top firms: PublicInsite, VKI Studios and WebShare. And it is with great excitement that we welcome you to Cardinal Path’s new blog!

This blog will be home to posts from some of the top minds across a wide range of online marketing disciplines, including web analytics and digital intelligence, search engine marketing and optimization, user experience and conversion testing, and persuasive design and web development. Among the names and faces of Cardinal Path, you’ll find thought leaders, authors, speakers, teachers, and consultants. But above all, you’ll find a lot of people that love doing what they do and being where they are: out on the front lines of online marketing and digital measurement.

Our vision is that here, you’ll be able to read valuable tactical posts outlining cutting edge solutions to today’s toughest online marketing problems. You’ll hear about tools and techniques and get the latest and greatest updates on the industry’s many products and services. You’ll be able to learn about a wide range of topics from a host of experienced practitioners that live and breathe data-driven marketing, and you’ll keep abreast of industry developments and find insightful strategic commentaries from a team of seasoned industry experts.

To our clients, our partners, our team, and our community, our sincere hope is that this blog serves to educate, challenge, guide, and ultimately become a catalyst for meaningful discussions that lead to solutions.

We encourage you to check in with us on a regular basis – we’d be honored to have you follow us, like us, friend us, watch us, read us, or subscribe to us. But that isn’t all that we are going to encourage you to do: we want you to be a part of the conversation. So please, add value to our posts by commenting with your thoughts and insights. Reach out to us on Twitter and engage with us on Facebook. Let us know what you want to talk about, how we can improve, and ways we can be more relevant.

Again, welcome to Cardinal Path, and we look forward to your continued support and participation.

Cheers,

Alex Lanshur, Corey Koberg, David Booth, David Eckman & John Hossack
Senior Partners at Cardinal Path

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.