Every once in a while we get reminded of how, despite people’s hymns of market stability, the market can still shake up the mightiest. This week we were sad to find out that…

The Grok has left the building.

We noticed on Monday morning that a couple of people on Linkedin had changed their profiles. Bryan “the grok” Eisenberg, co-founder of Future Now Inc. [FUTR], is now “formerly employed by…”, as is his brother Jeffery Eisenberg. The former isn’t much of a surprise, after the “Is Bryan’s Brain Elswhere[sic.]?” post on grokdotcom.com, a slightly passive aggressive promotion of Bryan Eisenbergs new blog, shortly after Bryan’s post on Adobe and Omniture showed up Econsultancy. Of course actual news about Bryan’s fate was established a week earlier when the company announced his resignation.

Now I wonder what will happen with his “@theGrok” twitter account? (the answer is he’s keeping it)

The real surprise is Jeffery Eisenberg who has yet to be formally announced as “gone”, though the Future Now ‘about us’ page now reads:
“Founded in 1998 by Bryan Eisenberg, Jeffrey Eisenberg and John Quarto-vonTivadar, two of which have since moved on to other projects…”

And his linkedin reports that he’s now “Bryan Eisenberg’s ROI Marketing Column Assistant at ClickZ Network”.

This, of course, follows on the coattails of their CFO leaving in June, some very rough quarters, and having to default to PTM in April.

All this shows how optimizing internet marketing and website optimization companies are still a bit of a problem child in the eyes of many companies; embraced while everything is going well, and frequently abandoned once hard times hit. Something that boggles practitioners, who argue that getting the most out of their marketing platforms is exactly what companies—and the economy in general—needs right now.

We wish the Eisenberg’s the best on their new efforts, and look forward to both updates from https://www.bryaneisenberg.com/, and the bright new future of Future Now.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Thank you for your submission.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.