Categories: Google Marketing Platform

[Whitepaper] Enterprise A/B Testing with Google Optimize

Google Optimize has emerged as a powerful platform for A/B testing. In this white paper, E-Nor Solutions Architect Tara Dunn and Trainer/Coach Eric Fettman provide a launching point for your own Optimize implementation so you can better understand your Website visitors and drive marketing ROI.

The range of topics includes:

the benefit of Optimize for marketers, analysts, and developers
testing for different verticals: publishers, Ecommerce, B2B/B2C services, brick and mortar
next-level insights from Optimize that analytics doesn’t provide on its own
deploying Google Optimize on your website
setting your hypothesis
using the easy, flexible WYSIWYG editor to create your variations
analyzing test results against multiple objectives
communicating test results with your teams
integrations with Google Analytics and BigQuery

Download our white paper today for a critical overview of the concepts, techniques, and Optimize tool features that will enable you to gain actionable test-driven insights.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.