Every once in a while I come across a case that reminds me of how important it is to test your checkout process, even if only to make sure it works. This week my coworker Brian came across such a problem on the site of a leading reseller of calendars.
This week Brian decided to buy a couple of calendars off of calendars.com and ship them to his brother. In so doing he found a classic e-commerce error—one so easy to detect, yet so common that I had to write about it.
Lots of sites, especially smaller ones, use services such as Paypal to process payments. Dealing with credit card processing can be hugely tricky. Many smaller companies with smaller technical teams opt to use systems, such as Paypal, which promise to simplify the process of payment processing.
The problem is that integrating these kinds of systems can have unforeseen consequences and produce problems at odd times.
In Brian’s case, this is exactly what happened.
Shipping address placed in, credit card information filled, he hit next, and…
The lesson to be learned, especially in the heights of holiday season: test your checkout process. Test it well.
One of the most common questions we get about GA4 isn’t really about GA4, itself.…
Using engagement data to improve website performance is a near-universal use-case for users of Google…
Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in…
This website uses cookies.