Wishing Phil Mui a Fond Farewell

It was announced today that Phil Mui will be leaving his role as group product manager of Google Analytics after having shaped and grown this product into what has become the world’s largest web analytics platform.

We’ve counted ourselves very fortunate to have known and worked with Phil over the years, and we’ve been lucky enough to witness the outstanding work he has done in building a product that has been adopted and used on over 10 million websites across the globe. During Phil’s tenure at Google, he’s rolled out some incredible features like event tracking, advanced segments, social reporting, and attribution modeling among myriad others.

At Cardinal Path, we’ve seen first hand the impact that these developments and this product have had on our clients in helping them to understand their data and empower them to make better decisions. We’ve seen the entire data industry grow and flourish in response to the accessibility and technological advancements provided by tools like Google Analytics on a massive scale. And at the end of the day, we’ve seen this product enable its end users to do wonderful things.

While we look forward to continuing to work with the exceptional product group that Phil has built at Google, his vacancy will certainly be felt. We’d like to thank Phil Mui for his vision, his dedication, and his accomplishments while at Google, and we wish him a bright and exciting future in his new role as Chief Product and Engineering Officer at Acxiom.

Thanks Phil.

The Partners and Team of Cardinal Path

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently working on yet another project to be published in the Spring of 2012, and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies. As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams. He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.