Digital Experience Analytics with Amplitude

Amplitude Services:
Building Better Digital Experiences

Quickly, easily optimize the performance of your site and apps with the power of Amplitude and the expertise of Merkle | Cardinal Path.

Find out how


Actionable Insights, Made Easy

Amplitude’s full-featured digital analytics platform enables businesses to confidently use data to optimize performance — without the complexity of other solutions. With Amplitude, you can easily identify user experience issues on web or app, then seamlessly action those insights via A/B tests and experiments.

  • Data You Can Trust
    With Amplitude, you'll never have to navigate data sampling or cardinality limits, and any unexpected data is automatically flagged.
  • Seamless Optimization via Experiments
    Once you've identified pain points in your user experience, take action quickly by deploying A/B tests with Amplitude Experiment.
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  • Deep Analysis, Right in the UI
    Slice and dice to your heart's content, getting granular insights without needing to write SQL or work in third-party tools.
  • Activate Across Your Martech Stack
    No walled gardens here -- take a user segment from Amplitude and activate it with an array of partners like Braze, Mailchimp, and Facebook.

How Merkle | Cardinal Path Helps Clients Deliver Better Experiences

Digital Analytics Strategy

Start with a plan. What are your short-, medium-, and long-term goals for analytics? What does your org look like in terms of people, process, and technology? How will that need to evolve?

  • Consulting and strategic planning
  • Business case to justify investments
  • Data-driven roadmap
  • Vendor assessments

Rapid Deployment

Migrate your pre-existing analytics deployment to Amplitude with ease. We’ll retain as much of your previous infrastructure as possible — like tag management logic and data layer structure.

  • Technical Implementation
  • Data Integrations
  • Ongoing Support
  • Customized Tracking Plan

Experience Optimization Consulting

Everyone wants to reduce friction, optimize conversion rates, and lift Lifetime Value. Our EXO consulting practice will help you build an optimization engine that proves measurable ROI on analytics.

  • Identify conversion blockers and uplift opportunities
  • Understand root cause of user experience issues
  • Inform web / mobile redesign plans
  • Inform A/B testing and personalization

Data Analysis & Insights

Implementing Amplitude is just the start. Once you’re up and running, it’s time to get to work on segmentation, visualization, and analysis. 

  • Dashboards for self-serve reporting on KPIs
  • Measurement Framework guides the path forward
  • Custom data modeling: forecasting, clustering, propensity scoring
  • "Serial Analysis" to drive actionable insights
Speak with an expert about building better
experiences with Amplitude

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