TECHNOLOGY/MARTECH
Contentsquare Services:
Digital Experience Analytics
Go from “What happened?” to “What next?” faster with Contentsquare — understand not just what users are doing, but why they are doing it.
Optimize User Experiences Faster with Contentsquare
Contentsquare bridges the gap between understanding what happened on your site and why it happened. By integrating Contentsquare with your measurement stack, you’ll gain actionable insights that empower you to confidently make informed, data-driven optimizations quickly.
- Analysis to Action
With tools like Journey Analysis, Session Replay, and Heatmaps, you'll reduce guesswork and focus on meaningful changes.
- Optimize User Journeys
Are slow load times or "rage clicks" leaving you with a leaky funnel? Find out and take action to help your users get what they need.
- See Exactly What's Happening
When you go from a "spreadsheet" to visual insights, it'll be easy to understand the real reasons behind user behaviors.
- Integrate with your Measurement Stack
Contentsquare easily integrates with platforms like Google Analytics, Adobe Analytics, and more to deliver "better together" analysis.
How Merkle | Cardinal Path Helps Clients Deliver Better Experiences
Optimization Strategy
Start with a plan. What are your biggest opportunities to improve? Who are your key audience segments? What kinds of testing activities should you be running?
- Consulting and strategic planning
- Business case to justify investments
- Data-driven roadmap
- Audience-based testing plans
Implementation & Integrations
Get up and running fast so that you can get to the “fun stuff” more quickly. Launch tests and personalization activities with full confidence in your data.
- Technical Implementation
- Data Integrations
- Ongoing Support
- Documentation & Training
Quickly Optimize User Experiences
With features like Zone-Based Heatmaps and Session Replay, and MCP’s deep expertise in testing and personalization, you’ll be equipped to run a lean, efficient, effective optimization program.
- Identify conversion blockers and uplift opportunities
- Understand root cause of user experience issues
- Inform web / mobile redesign plans
- Inform A/B testing and personalization
Proactively Find & Fix
Don’t wait for the monthly report to discover that something’s gone wrong. With Error Analysis and survey integrations, you’ll identify and resolve UX friction faster than ever before.
- Monitor site performance issues
- Identify errors and friction during releases
- Improve marketing campaign landing pages
- Understand VOC and prioritize action
user experiences with Contentsquare
