Activating Audiences with GA4
Reading Time: 5 minutes Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value
Unlock the power of GA4 360 by partnering with the world’s #1 Google Marketing Platform sales partner.
With GA4 at the heart of your measurement strategy for GMP, you’ll unlock unique capabilities to maximize campaign performance. GA4 360 takes those capabilities to the next level with greater scale and flexibility. Merkle | Cardinal Path has the experience to make sure you’re using GA4 360 to its full potential.
GA4 360 serves as the “central nervous system” for Google Marketing Platform. Measure performance, analyze audience segments, and then activate those audiences via campaigns.
When you upgrade to 360, you’ll get access to much higher limits on data collection, which will allow you to build out a GA4 implementation that’s truly customized to your business.
Raw data is only as valuable as the impact you’re driving based on actionable insights. Get to those insights faster, and use them for bigger impact, with GA4 360.
A 360 license means you’ve got the Google and Merkle | Cardinal Path teams standing behind the product, to get you the support you need.
Reading Time: 5 minutes Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value
Reading Time: 3 minutes If you’ve been a Google Analytics 360 customer in the past — or even just considered GA 360 — you’re likely aware of the basics
Reading Time: 3 minutes Last updated: January 30, 2024 Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since has continued to add
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