Google Marketing Platform Hub

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Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.

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Explore the latest Google Marketing Platform product news, solutions, how-to’s, and more

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Tag Manager

Surveys

Data Studio

Display & Video 360

Search Ads 360

Campaign Manager

Explore Google Marketing Platform product news, solutions, how-to’s, and more

Analytics

optimize

Tag Manager

Surveys

Data Studio

Display & Video 360

Search Ads 360

Campaign Manager

Featured Content

Kick-off each week with the latest GMP Hub content

Article

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers - Are You Ready?

Article

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

A new framework for EU-US data privacy was recently announced. Learn the implications for analytics users and what to do next.

Google Marketing Platform Insights

Explore the latest data, insights, and inspiration from the Google Marketing Platform product suite

Google Analytics 360Level-up with the enterprise version of the world’s most widely-adopted analytics platform

Article

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers - Are You Ready?

Article

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

A new framework for EU-US data privacy was recently announced. Learn the implications for analytics users and what to do next.

Article

Benefits of Moving to Server-Side Tracking (SST)

Server-side tracking has many benefits for advertisers in the age of digital privacy. Learn about how it boosts UX, data quality, compliance, and more.

Article

Updated HIPAA Guidance and Implications for Digital Analytics

Health privacy laws can impact your web analytics. Learn how to make your analytics HIPAA compliant while keeping it valuable for your business.

Article

Automatic Migration from Universal Analytics to GA4

Some UA users have the option to auto-migrate to GA4. Learn who's eligible and how to decide whether to auto-migrate your UA properties.

Article

Comparing Bounce Rates: Google Analytics 4 versus Universal Analytics

There are key differences in bounce rate between GA4 and Universal Analytics. Learn the details of those nuances and how they can impact reporting.

Google Tag Manager 360Easy, IT-approved tag management that empowers teams across marketing.

Article

Server-Side Google Tag Manager Set to Improve Performance & Security

Using Google Tag Manager in a new way cross-device application

Article

Tracking Single-Page Applications with Google Tag Manager

Tracking single-page applications in GA using Google Tag Manager data layer or browser history.

Google Display & Video 360Intelligent, automated buying tool for display, rich-media, video, and audio formats

Article

Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context

Article

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Article

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

Learn how Google's integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4) will enable new audience and bidding capabilities for advertisers.

Article

What is Google Display & Video 360?

Google Display & Video 360 provides a single platform for accessing, managing and reporting on all your inventory.

Article

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Developing your GMP ad tech strategy

Webinar

Navigating Google Ad Tech

Empowering digital maturity with a best-fit ad tech stack

Google Search Ads 360Automated bidding and buying of search engine and social media ad space

Article

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

Article

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

Google released an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA4). Learn how to use it in planning for Universal Analytics deprecation.

Article

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

Article

What is Search Ads 360 and How You Can Leverage these Top 5 Features

Search Ads 360 is a search management platform within the Google Marketing Platform

Article

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Developing your GMP ad tech strategy

Webinar

Navigating Google Ad Tech

Empowering digital maturity with a best-fit ad tech stack

Google Surveys 360Fast, high-quality insights from real people in your target audience

Guide

Google Surveys 360 Use Case

Surveys 360 gives quick, recent, and relevant insight into customer behavior to inform online and offline marketing

Google Optimize 360Create a culture of testing & personalization for significant marketing lift

Article

Google Optimize to Sunset on September 30, 2023

Google will sunset Optimize in September 2023. Learn what to expect and how to move forward with A/B testing in the Google stack.

Article

How to Report on Google Optimize Experiments in GA4

Experiment dimensions do not show up natively in GA4. Learn how to create a workaround and analyze Google Optimize experiments within Google Analytics 4.

Article

How To Integrate Google Optimize with Microsoft Clarity

Article

Expert Answers: Personalization and Optimize 360

Achieving marketing lift through testing & personalization

Article

Simple and Powerful Testing: Getting Started with Google Optimize and Google Optimize 360 Suite

How to's to kickstart your testing practice

Google Data StudioInteractive dashboards and beautiful reports to inspire smart decisions

Guide

Data Studio Playbook

A guide to delivering first-class data visualizations with Google Data Studio.

Webinar

Google Data Studio Lab: Part 2

Advanced marketing dashboards to inform smarter business decisions.

Webinar

Google Data Studio Lab: Part 1

Create engaging and time-saving marketing dashboards that delight business stakeholders.

Tool

2020 Online Behavior Dashboard

How major events have affected year-over-year website traffic and user engagement

Google Campaign Manager 360An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.

Article

Six Enterprise Campaign Manager 360 (CM360) Features You Didn’t Know About

Article

What is Google Campaign Manager 360?

Google Campaign Manager 360 provides a useful, centralized tool to create, manage, track and report on campaigns as well as integrate into other Google and martech tools

Article

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Developing your GMP ad tech strategy

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Meet the Experts

Our team of Google Marketing Platform experts are on hand to answer your most pressing questions

Wesley Hall

Manager,

Implementation

Eric Fettman

Director,

Capabilities & Enablement

Abi Moosa

Senior Consultant

Analysis & Insights

John Baronello

Vice President

Digital Transformation

Feras Alhlou

CTO

Bill Tripple

Associate Director,

Implementation

Mary Andrews

Group Director,

Analysis & Insights

Ask a Question

Data Studio Playbook

A guide to delivering first-class data visualizations with Google Data Studio

This playbook covers:

Data Visualization best practices
Charts available in the platform
Connecting data sources
Data storytelling for your target audience

Download Playbook

Welcome to GMP Hub

Explore the latest Google Marketing Platform product news, solutions, how-to’s, and more

Explore Google Marketing Platform product news, solutions, how-to’s, and more

Featured Content

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

Google Marketing Platform Insights

iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?

EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?

Benefits of Moving to Server-Side Tracking (SST)

Updated HIPAA Guidance and Implications for Digital Analytics

Automatic Migration from Universal Analytics to GA4

Comparing Bounce Rates: Google Analytics 4 versus Universal Analytics

Server-Side Google Tag Manager Set to Improve Performance & Security

Tracking Single-Page Applications with Google Tag Manager

Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context

Future-Proof Your Programmatic Marketing Investments with Google DV360 and First-Party Data

Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations

What is Google Display & Video 360?

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Navigating Google Ad Tech

Five Search Ads 360 Features to Streamline Your Search Engine Marketing Campaigns

New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)

The New Search Ads 360 User Interface & Functionality for Enterprise Search Engine Marketing

What is Search Ads 360 and How You Can Leverage these Top 5 Features

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Navigating Google Ad Tech

Google Surveys 360 Use Case

Google Optimize to Sunset on September 30, 2023

How to Report on Google Optimize Experiments in GA4

How To Integrate Google Optimize with Microsoft Clarity

Expert Answers: Personalization and Optimize 360

Simple and Powerful Testing: Getting Started with Google Optimize and Google Optimize 360 Suite

Data Studio Playbook

Google Data Studio Lab: Part 2

Google Data Studio Lab: Part 1

2020 Online Behavior Dashboard

Six Enterprise Campaign Manager 360 (CM360) Features You Didn’t Know About

What is Google Campaign Manager 360?

Navigating Google Ad Tech: When to Strategically Use Which Platforms for Digital Success

Get the GMP Hub Newsletter

Meet the Experts

Data Studio Playbook

Stay up-to-date on Google Marketing Platform

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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