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Explore Google Marketing Platform product news, solutions, how-to’s, and more
Analytics
optimize
Tag Manager
Surveys
Data Studio
Display & Video 360
Search Ads 360
Campaign Manager
Featured Content
Kick-off each week with the latest GMP Hub content
Google Marketing Platform Insights
Explore the latest data, insights, and inspiration from the Google Marketing Platform product suite
Google Analytics 360Level-up with the enterprise version of the world’s most widely-adopted analytics platform
Article
iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers – Are You Ready?
iOS17 Updates Will Create A Data Deprecation Ripple Effect for Marketers - Are You Ready?
Article
EU-U.S. Data Privacy Framework: A Welcome Shift in the Analytics Landscape?
A new framework for EU-US data privacy was recently announced. Learn the implications for analytics users and what to do next.
Article
Benefits of Moving to Server-Side Tracking (SST)
Server-side tracking has many benefits for advertisers in the age of digital privacy. Learn about how it boosts UX, data quality, compliance, and more.
Article
Updated HIPAA Guidance and Implications for Digital Analytics
Health privacy laws can impact your web analytics. Learn how to make your analytics HIPAA compliant while keeping it valuable for your business.
Google Tag Manager 360Easy, IT-approved tag management that empowers teams across marketing.
Google Display & Video 360Intelligent, automated buying tool for display, rich-media, video, and audio formats
Article
Five Key Benefits of Display & Video 360 (DV360) in the Full-Stack Google Marketing Platform Context
Article
Google Connects DV360 with GA4, Including Both Free and Enterprise Integrations
Learn how Google's integration of Display & Video 360 (DV360) with Google Analytics 4 (GA4) will enable new audience and bidding capabilities for advertisers.
Article
What is Google Display & Video 360?
Google Display & Video 360 provides a single platform for accessing, managing and reporting on all your inventory.
Google Search Ads 360Automated bidding and buying of search engine and social media ad space
Article
New Integration Connects Search Ads 360 (SA360) and Google Analytics 4 (GA4)
Google released an integration tying Search Ads 360 (SA360) to Google Analytics 4 (GA4). Learn how to use it in planning for Universal Analytics deprecation.
Article
What is Search Ads 360 and How You Can Leverage these Top 5 Features
Search Ads 360 is a search management platform within the Google Marketing Platform
Google Optimize 360Create a culture of testing & personalization for significant marketing lift
Article
Google Optimize to Sunset on September 30, 2023
Google will sunset Optimize in September 2023. Learn what to expect and how to move forward with A/B testing in the Google stack.
Article
How to Report on Google Optimize Experiments in GA4
Experiment dimensions do not show up natively in GA4. Learn how to create a workaround and analyze Google Optimize experiments within Google Analytics 4.
Google Data StudioInteractive dashboards and beautiful reports to inspire smart decisions
Guide
Data Studio Playbook
A guide to delivering first-class data visualizations with Google Data Studio.
Webinar
Google Data Studio Lab: Part 2
Advanced marketing dashboards to inform smarter business decisions.
Google Campaign Manager 360An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.
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Meet the Experts
Our team of Google Marketing Platform experts are on hand to answer your most pressing questions
Wesley Hall
Manager,
Implementation
Eric Fettman
Director,
Capabilities & Enablement
Abi Moosa
Senior Consultant
Analysis & Insights
John Baronello
Vice President
Digital Transformation
Feras Alhlou
CTO
Bill Tripple
Associate Director,
Implementation
Mary Andrews
Group Director,
Analysis & Insights
Data Studio Playbook
A guide to delivering first-class data visualizations with Google Data Studio
This playbook covers:
- Data Visualization best practices
- Charts available in the platform
- Connecting data sources
- Data storytelling for your target audience
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Vancouver, BC
Toronto, ON
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