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Transform with Google Putting Google at the core of your technology stack is the best way to accelerate digital transformation and shape the digital behavior
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The Ultimate Guide to Google Analytics 360
The Ultimate Guide to Google Analytics 360 Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most
Digital Transformation for a Cookieless Future: 1st-Party Data Strategies of leading brands
WEBINAR Digital Transformation For A Cookieless Future: 1st-Party Data Strategies Of Leading Brands 1st-party data is a key part of the digital transformation required of
First-Party Data Strategies for Enterprise Brands: Future-Proof Your Marketing
WEBINAR First-Party Data Strategies for Enterprise Brands: Future-Proof Your Marketing As brands face a cookieless digital ecosystem, first-party data become even more critical to marketing
Google Analytics 4 Training Series
Training Series Google Analytics 4 Training Series A free, two-part, live, instructor-led training to get you and your team ramped up on the next generation
Essential Guide to Integrating Salesforce & Google Analytics 360
Essential Guide to Integrating Salesforce & Google Analytics 360 Insights, Action, and Optimization across the User Journey These days, it’s all about using the data
Navigating Google Ad Tech
Webinar Google Ad Tech: Digital Maturity through Media Activation Empowering digital maturity with a best-fit ad tech stack Google Marketing Platform lets marketers reach digital
Deconstructing the Cookieless Future Webinar
Webinar Deconstructing the Cookieless Future Preparing your organization for the impending demise of third-party cookies. Third-party cookies are on the way out and marketers need
Data Studio Playbook
Data Studio Playbook A guide to delivering first-class data visualizations with Google Data Studio. Level-up your skills in Google Data Studio with this playbook on
Informed Adaptability: 2021 Trends Report
Informed Adaptability: 2021 Marketing Trends Creating competitive advantage in the digital-first economy Informed Adaptability: 2021 Marketing Trends outlines data-informed marketing strategies that will prove critical for
Deconstructing the Cookieless Future Whitepaper
Deconstructing the Cookieless Future Readiness Roadmap for Marketers Google announced plans to block third-party cookies within its Chrome browser by 2022. This announcement spurred countless
Tag Debugging Checklist
Tag Debugging Checklist A checklist to validate your analytics implementation, and elevate the integrity of your data. The checklist covers: Detailed best practices for validating
Global Report: Dentsu 2020 CMO survey
Global Report: Dentsu 2020 CMO survey Our global report examines the mindset and level of preparedness for CMOs across 12 global markets, including Europe, the
U.S. Report: Dentsu 2020 CMO survey
CMO Survey 2020 Download U.S. results from Dentsu’s 2020 CMO Survey The U.S report from our 2020 CMO survey examines the top challenges and strategies
Creating a Competitive Advantage Through Data Quality
Creating a Competitive Advantage Through Data Quality Addressing Analytics, Media Optimization, and Privacy through foundational Data Quality Your ability to compete in the digital economy
State of Digital Marketing in the Fortune 1000
Report: State of Digital Marketing Analytics Martech adoption in the Fortune 1000 No one could have predicted the business challenges of 2020, but marketers have
Google Analytics 4: Ask Me Anything
Google Analytics 4: Ask Me Anything Cardinal Path invites you to bring your Google Analytics 4 (GA4) questions to our panel of experts. This quarterly
Personally Identifiable Information (PII) in Google Analytics
Combating Personally Identifiable Information (PII) in Google Analytics Assessment, Mitigation, and Hardening Against Risk Share on twitter Share on linkedin Share on facebook Analytics platforms
Automated Reporting for Government
Webinar Automated Reporting for Government Develop clear, reliable, fast reporting to increase your ability to respond to urgent questions and performance inquiries quickly. Many organizations
Analytics Rising: Gearing up for a Cookieless Future
ANALYTICS RISING Gearing up for a Cookieless Future Discover what new strategies are needed for marketers to balance data privacy with demand generation. Marketers are
Analytics Rising: Standing up Your Roadmap to 2020
ANALYTICS RISING Standing up Your 2020 Digital Roadmap Data strategists show you how to cut through complexity and achieve results with an 18-month digital roadmap.
Analytics Rising: Achieving Data-Driven Attribution
ANALYTICS RISING Achieving Data-Driven Attribution Leverage 1st-party data from multiple sources to better understand the customer and your business opportunities. Discover ways to solve for
Google Ads 201.3: Campaign Reporting and Optimizations
Webinar Google Ads 201.3: Campaign Reporting and Optimizations Level-up your campaigns in Google Ads by drilling into the reports available and leveraging those insights to
Google Ads 201.2 – Building Display Campaigns in Google Ads
Webinar Google Ads 201.2 – Building Display Campaigns in Google Ads A real-time guide to creating and customizing Google Display campaigns that place your engaging
Google Ads 201.1: Fundamentals of Display Advertising
Webinar Google Ads 201.1: Fundamentals of Display Advertising Display marketing with Google Ads helps your brand get in front of customers and stay top of
CCPA: Impacts & Implications for Marketers
Webinar CCPA: Impacts & Implications for Marketers Join our data privacy experts as they outline precisely how CCPA will affect your marketing operations and how
Google Ads 101.3: Building Search Campaigns in Google Ads
Webinar Google Ads 101.3: Building Search Campaigns in Google Ads Master the essentials of creating and customizing Google Search campaigns that effectively place your ads
Google Ads 101.2: Google Ads Best Practices
Webinar Google Ads 101.2: Google Ads Best Practices Learn best practices for keyword, bidding strategies, and create effective text ads to engage your targeted audience
Google Ads 101.1: Fundamentals of Google Ads
Webinar Google Ads 101.1: Fundamentals of Google Ads Search marketing with Google Ads helps you to get in front of customers when they’re actively searching
Uncovering Personally Identifiable Information (PII)
Webinar Uncovering Personally Identifiable Information (PII) With organizations collecting more data than ever, there are more opportunities to inadvertently collect PII. Analytics platforms and other
