When the Cookie Crumbles: What Brands Should Know about the Cookieless (Near) Future
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Essential Guide to Integrating Salesforce & Google Analytics 360
Insights, Action, and Optimization across the User Journey
These days, it’s all about using the data you have to build more meaningful customer experiences. Google Analytics 360 now connects natively to the Salesforce Sales Cloud and Marketing Cloud, allowing marketers to gain a better understanding of content performance, measure marketing attribution, and improve audience activation.Â
In this guide you'll learn:
- Measuring and targeting MQLs with the integration
- How to track the online/offline funnel flow
- How to uncover end-to-end user focus and insights
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