Understanding Choice Overload
Improve your customer journey with simplified digital experience.
The whitepaper covers:
- How to measure “choice” in digital experiences
- How to fit a model to your data
- How to interpret results and take action
About the Whitepaper
The feeling of being overwhelmed by choice can prevent customers from engaging with products or content on websites and apps.
In this whitepaper, we look at ways to analyze your digital experiences to determine whether you might be causing choice overload -- either in aggregate, or for certain audience segments. Your visitors will thank you in the form by lower bounce rates, better engagement, and higher conversion rates.
about the author
Nick Iyengar
Nick is Group Director of Digital Intelligence at Cardinal Path, where he is responsible for helping clients improve their business performance by building their analytics capabilities. He manages engagements with key global clients, providing thought leadership and driving the end-to-end development of clients’ analytics practices.
