When the Cookie Crumbles: What Brands Should Know about the Cookieless (Near) Future
Reading Time: 3 minutes Since this post was published, Google have announced a significant shift in the timeline for the deprecation of third-party cookies
Webinar
Deconstructing the Cookieless Future
Preparing your organization for the impending demise of third-party cookies.
Access on-demand
Third-party cookies are on the way out and marketers need new ways to solve for digital identity, ad targeting, and attribution. In this webinar, our experts discuss the implications of this major shift in online tracking capabilities and what steps can be taken this year to ensure your organization’s readiness. In this webinar we’ll discuss:
- What the cookieless future means for marketers
- How digital marketing will evolve in response to these challenges
- What marketers should be doing now to prepare
- First-hand examples of what standing up a first-party data strategy look like
Webinar Presenters
Jordan Cardonick
VP, Media Analytics,
Merkle
Jessica Hutson
Director of Marketing Technology,
University of Phoenix
Nick Iyengar
Group Director, Analysis & Insights,
Cardinal Path
John Baronello
VP, Digital Transformation,
Cardinal Path
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Deconstructing the Cookieless Future Whitepaper
Deconstructing the Cookieless Future Readiness Roadmap for Marketers Google announced plans to block third-party cookies within its Chrome browser by
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