Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords. To be successful, you need a solid understanding of how each of these works together and the best practices that drive success.

Instructor Amber Zhou dives into the four elements that make up a search campaign in Google Ads and highlights tips and tricks to get more customers and achieve your business goals.

Topics include:

• Exploring Google Ads account structure
• Understanding keyword match types
• Keyword best practices
• The anatomy of a text ad

This session is the second in a three-part training series that will teach you how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Google Ads, and part three: Building Search Campaigns in Google Ads.