Advertising with Google Ads starts with creating a campaign based on your business objectives. With a Search campaign, you can make sure potential customers notice your brand, consider your products, and ultimately take action.

Instructor Clayton Mitchell will deliver step-by-step instructions on how to stand up a search campaign in Google Ads to make sure your approach gives you the competitive advantage you need to be successful.

Topics include:

• Setting up Conversions in Google Ads
• Campaign Settings
• Bid strategies
• Exploring Keyword research tools
• Ad Extensions
• Negative Keywords

This is the last in a three-part training series that you how Google Ads can help you get more customers and achieve your business goals. Be sure to register for part one: Fundamentals of Google Ads, and part two: Google Ads Best Practices.