Webinar
Google Analytics 201: Campaign Tracking
Whether you’re advertising through search engine results, paid media, or email, standing up a marketing campaign is only half the battle – you also have to measure the results and deliver reports in order to optimize.
Available On-Demand
Instructor Brianna Mersey will discuss how to measure your marketing activity for both online and offline channels.
Topics include:
- Understanding the core dimensions of the Acquisition reports
- Communicating specific information to Google Analytics using link tagging
- Offline campaign tracking
- Real-time demonstration of campaign tagging
- Best practices for campaign tracking
This is the second in a three-part series that dives into more sophisticated features in Google Analytics with real-world analysis techniques that you can implement right away. Be sure to check out part one – Conversion Tracking, and part three – Advanced Segmentation.
Along with this series, Google Analytics 101 series will provide a comprehensive overview and skills transfer.
Webinar Presenters
Brianna Mersey
Manager, Implementation
Cardinal Path
Scott Shannon
Manager, Analysis & Insights
Cardinal Path
