Google Analytics 4 Training Series

Training Series

Google Analytics 4
Training Series

A free, two-part, live, instructor-led training to get you and your team ramped up on the next generation of web analytics, Google Analytics 4.

Free Google Marketing Stack Training Sessions

A complimentary Google Analytics 4 training series delivered by Cardinal Path’s award-winning educators.

Part 1: Google Analytics 4 Fundamentals

Google Analytics is an industry-leading digital analytics platform that gives companies the business intelligence they need to make timely and informed decisions. Whether you are a newcomer to digital analytics or a Universal Analytics power user, you need to understand the evolution of GA4 and how it reimagines analytics for the future.

Part 2: The Four Reporting Pillars

Marketers need data insights to understand who their most valuable customers are, which experiences lead them to act, and how to get more of them. Google Analytics 4 provides meaningful data about your website and app traffic, content, users, and conversions, in new and improved ways.

Access on-demand

Access on-demand Cardinal Path’s Google Analytics 4 (GA4) experts for this two-part training designed to give you the skills you need to start working confidently with GA4 and understand the business and technical implications of your migration from Universal Analytics.

Would you like to get a personalized roadmap for Google Analytics migration at your organization? Contact us here.

Your Google Analytics 4 Trainers

Wesley Hall
Manager, Implementation, Cardinal Path

Specializing in cross-channel analytics implementation, Wes is a notable voice on best practices in digital analytics implementations, with a specialty in the Google Marketing stack. He is a Google Analytics 4 expert, helping brands to prepare for GA4 with incremental business gains along the way.

Abi Moosa
Senior Consultant, Analysis & Insights, Cardinal Path

Abi is an experienced analytics practitioner and marketer with specialization in loyalty marketing and industries including entertainment, telecom, education, and automotive. She currently supports B2B and B2C brands to create and deliver on data strategy, data visualization, and insights through data analysis. Check out Abi’s GA4 demo video here.

Feras Alhlou
CTO, Cardinal Path

As Chief Technology Officer for Cardinal Path, the world’s largest reseller of Google Analytics 360 and go-to firm for Google Marketing Platform, Feras helps brands and public sector organizations to deliver data-driven marketing value. An industry thought leader and Certified Web Analyst, Feras is a recognized expert in the Google Marketing tech stack and co-author of Google Analytics Breakthrough: From Zero to Business Impact.

Training Series