In the current environment, companies are shifting their focus to better understand how brand perception can drive better engagement and inform both short and long-term marketing strategies.
Available On-Demand
In this webinar, you will discover:
Useful paradigm shifts in performance measurement to employ as a result of uncertain or challenging markets
Commonly measured brand concepts – from brand awareness to brand attachment
Popular, easy to implement methodologies, such as brand surveys, for capturing brand measures
Simple techniques for benchmarking brand measures that can help you prioritize activities for enhancing your brand experience
You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.
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