Merkle’s Data & Analytics Practice

At its core, Merkle is a Customer Experience Management (CXM) company. We have established a proven track record in leveraging clients’ first-party data across a multitude of applications, facilitating a uniquely personalized and efficient customer journey. Our clients consistently choose Merkle for our exceptional proficiency in addressing various challenges related to technology strategy and implementation, data management and identity resolution, advanced analytics, performance measurement, and audience analytics and activation. A significant part of our success lies in our ability to deploy these capabilities within the Google Stack, a testament to our technical acumen and commitment to consistently deliver value to our clients. 

Our toolkit includes various Google Cloud resources to empower clients’ success. These include: 

       BigQuery for large-scale data analytics

       Cloud Storage for both structured and unstructured data

       Vertex AI for AI and ML applications

       Cloud Functions for serverless event-driven computing

       Pub/Sub for asynchronous messaging

       Dataflow for stream/batch processing

       Kubernetes for container orchestration

       Cloud Composer for workflow orchestration.