STRATEGY
Data Privacy
Mitigating risk and managing PII in an evolving digital ecosystem
Privacy legislation and consumer expectations are set to uproot the current approach to reaching audiences
Marketers are facing a new organizing construct with emerging regulations around the use of personal data. Brands must take action to better engage with users, stay competitive, and mitigate risks of non-compliance.
Technology has created a crisis of trust between brands and consumers
Data Privacy requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence, and consistency.
–Gartner Top 10 Strategic Technology Trends for 2020
Deconstructing the Cookieless Future
In this whitepaper, Merkle | Cardinal Path experts outline the implications of this major shift in online tracking capabilities and what steps can be taken this year to ensure your organization’s readiness.
