ANALYSIS & INSIGHTS
Data Science
Unleash the predictive power of your data to answer your toughest marketing questions
Unparalleled understanding of your market and opportunities
- Determine the most effective journeys on your website using content attribution to evaluate the influence of content assets on performance, or using purchase intent modeling to identify online behaviors that drive sales.
- Predict your future business outcomes with high probability by forecasting your KPIs future trends, using historical time series data and Machine learning techniques.
- Optimize your advertising budget spent across marketing channels and campaigns using data-driven attribution, to assign conversions fairly across multiple channels.
- Understand your audience by predicting your customers' lifetime value and evaluating which lead has the highest value for your business with lead scoring.
- Identify naturally occurring segments using data-driven clustering to group customers with similar online behaviors, so that you can target them more accurately.
Purchase intent drives 61% boost in customer lifetime value
Purchase intent research helped us move forward in two ways: showing us the site actions that did lead to offline sales, and definitively showing us which of those actions were most important, in order to help drive our testing efforts.
–Digital Analytics Manager, U.S. Cellular
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