ANALYSIS & INSIGHTS
Testing & Personalization
Achieve your desired marketing results by generating insights directly from your users
Create collaborative and scalable testing and personalization program
- Build a data-driven backlog of strategies and use cases by ROI.
- Automate the exploratory, research and performance aspects of optimization analysis.
- Translate the backlog into a roadmap and project plan.
- Execute through the tech stack to activate on optimizations across various applications, channels, segments and devices.
- Execute through the tech stack to activate on optimizations across various applications, channels, segments and devices.
Technology has created a crisis of trust between brands and consumers
Data Privacy requires a focus on six key elements of trust: Ethics, integrity, openness, accountability, competence, and consistency.
–Gartner Top 10 Strategic Technology Trends for 2020
CCPA Roadmap: Impacts & Implications to Address in 2020
The era of legislated data privacy has arrived with the enactment of the California Consumer Privacy Act (CCPA). This E-Book is designed to help you prepare for the challenges and opportunities of the CCPA.
