STRATEGY
Analytics Consulting & Strategic Planning
Develop a roadmap to unlock value from your marketing data
Award-winning industry experts, thought leaders, and practitioners deliver actionable digital strategy created with your business goals in mind
As practitioners, our teams are as knowledgeable in navigating the challenges of corporate culture and business as they are in marketing analytics and digital intelligence.
The data landscape is more complicated than ever
We’re producing huge amounts of data every second of every day, but that data is often disparate and siloed in different departments. Organizations without a data strategy and a clear roadmap are struggling to stay competitive. Strategically centralize your data and deliver actionable insights.
Process sets strategy free
Our proven approach goes beyond the technology to consider the capabilities that are needed, ensuring you have the right processes and resources in place to empower your organization to succeed.
We begin with a discovery workshop that aligns key stakeholders
- Establish how you currently use data & analytics across various functional groups, identifying successes, needs, and data requirements.
- Inventory and document the various tools and technologies that make up your current marketing technology stack.
- Map out your top priorities and recommended initiatives by functional area - with details around costs, efforts, and dependencies - over 6 and 18-month roadmaps.
Transform with Google Playbook
With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.