Webinar
Google Analytics 101: Fundamentals of Google Analytics
Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.
Available On-Demand
Instructor Scott Shannon explains the importance of web analytics and introduces the core principles of this powerful tool.
Topics include:
- An introduction to digital analytics
- Identifying goals for analysis
- How Google Analytics works
- Getting to the information that matters most
- Navigating Google Analytics
This is part 1 of a 3-part series that will lay a strong foundation for unlocking the power of Google Analytics. Be sure to check out part 2 – The Four Pillars of Reporting, and part 3 – Custom Reporting and Dashboarding.
Webinar Presenters
Scott Shannon
Manager, Analysis & Insights
Cardinal Path
Eboni Ryan
Sr. Marketing Communications Manager
Cardinal Path
