Activating Audiences with GA4
Reading Time: 5 minutes Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value
TECHNOLOGY/MARTECH
Google Analytics 360
Licensing & Services
Unlock the power of GA4 360 by partnering with the world’s #1 Google Marketing Platform sales partner.
Optimize Media Effectiveness with Enterprise-Grade Analytics from Google
When you put GA4 at the heart of your measurement strategy for Google Marketing Platform, you’ll unlock unique capabilities to maximize campaign performance. GA4 360 takes those capabilities to the next level with greater scale and flexibility. Merkle | Cardinal Path has the experience to make sure you’re using GA4 360 to its full potential.
- GA4 360 Licensing
Upgrade to 360 to access 360-only features, faster and more scalable data, and expert implementation and analysis support.
- GMP Media Activation
Work with our Digital Media and Digital Transformation teams to optimize bidding and targeting using GA4 data.
- Implementation & Integration
We've delivered thousands of GA4 implementations, so you can trust us to set you up for success when you upgrade to GA4 360.
- Data Visualization, Analysis, Modeling
Use GA4 data to build custom dashboards, analyze performance, and even feed predictive models like propensity scoring.
Why Upgrade to Google Analytics 360?
Your Strategic Hub for GMP
GA4 360 serves as the “central nervous system” for Google Marketing Platform. Measure performance, analyze audience segments, and then activate those audiences via campaigns.
- Single source of truth for GMP measurement
- Use data to power bidding and targeting models
- Closed-loop reporting and attribution modeling
- Seamless integrations into all GMP products
Enterprise-Class Data Collection
When you upgrade to 360, you’ll get access to much higher limits on data collection, which will allow you to build out a GA4 implementation that’s truly customized to your business.
- 4x user-scoped custom dimensions
- 2.5x event- and item-scoped custom dimensions
- 10x calculated metrics
- 100x higher data volume without data sampling
Powerful Analysis & Activation Features
Raw data is only as valuable as the impact you’re driving based on actionable insights. Get to those insights faster, and use them for bigger impact, with GA4 360.
- Dedicated pipeline for better data freshness
- Fresh Daily Export to Google BigQuery
- 4x audiences for activation across GMP
- Rollup & subproperties to support enterprise users
Support and SLAs
A 360 license means you’ve got the Google and Merkle | Cardinal Path teams standing behind the product, to get you the support you need.
- Google-backed SLAs for data collection, reporting uptime, and more
- Access to Merkle | Cardinal Path's teams of experts
Get in touch with us to learn more about upgrading to GA4 360
Read More
The GA4 360 Pricing Model, Explained
Reading Time: 3 minutes If you’ve been a Google Analytics 360 customer in the past — or even just considered GA 360 — you’re likely aware of the basics
Key Differences Between the 360 and Free Versions of GA4
Reading Time: 3 minutes Last updated: January 30, 2024 Google took the beta label off of Google Analytics 4 (GA4) in 2020, and ever since has continued to add
