Google Analytics 360
Licensing & Services

Unlock the power of GA4 360 by partnering with the world’s #1 Google Marketing Platform sales partner.

Optimize Media Effectiveness with Enterprise-Grade Analytics from Google

With GA4 at the heart of your measurement strategy for GMP, you’ll unlock unique capabilities to maximize campaign performance. GA4 360 takes those capabilities to the next level with greater scale and flexibility. Merkle | Cardinal Path has the experience to make sure you’re using GA4 360 to its full potential.

Why Upgrade to Google Analytics 360?

Your Strategic Hub for GMP

GA4 360 serves as the “central nervous system” for Google Marketing Platform. Measure performance, analyze audience segments, and then activate those audiences via campaigns.

Enterprise-Class Data Collection

When you upgrade to 360, you’ll get access to much higher limits on data collection, which will allow you to build out a GA4 implementation that’s truly customized to your business.

Powerful Analysis & Activation Features

Raw data is only as valuable as the impact you’re driving based on actionable insights. Get to those insights faster, and use them for bigger impact, with GA4 360.

Support and SLAs

A 360 license means you’ve got the Google and Merkle | Cardinal Path teams standing behind the product, to get you the support you need.

Get in touch with us to learn more about upgrading to GA4 360










    Activating Audiences with GA4

    Reading Time: 5 minutes Now that Universal Analytics (UA) is in the rearview mirror for everyone except 360 customers, many organizations are asking how they can maximize the value

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    Paid media spend by Government websites increased a whopping 139% YoY in 2020.

    2020 Online Behavior Live Dashboard

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