Custom reporting and data visualization allow marketers to translate complex data into valuable business insights, empowering stakeholders to make data-driven decisions. Google Analytics draws out valuable insights through custom reporting and allows you to develop meaningful dashboards directly in the platform. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.

Instructor Wesley Hall will teach you how to create, manage, and share beautiful and effective dashboards.

Topics Include:

• Understanding the power reporting tools in Google Analytics
• How to build your own custom reports
• Developing reports within the 4 reporting pillars
• How to build your own custom dashboard

This is part 3 of a 3-part series that will lay a strong foundation for unlocking the power of Google Analytics. Be sure to check out part 1 – Foundations of Google Analytics, and part 2 – The Four Pillars of Reporting.