Universal Analytics - Google Analytics Parterns Summit

Today at the Google Analytics Summit, product sessions began with the announcement and introduction of Universal Analytics. These new capabilities will help users integrate their own data into Google Analytics, across multiple devices (including offline!) and allow for a complete 360 degree overview of their entire marketing through this single portal.

Today, marketers are relying on multiple channels to convey and monitor their marketing efforts. With the introduction of Universal Analytics, the task of measuring these efforts is made simple. Now, you have the ability to see the effectiveness of advertising campaigns, sales, retention, etc. in one program, thus giving you a more clear insight into customer experiences.

Universal Analytics is offered through the new Google Analytics Measurement Protocol. This new protocol allows you to send your own digital customer data directly to your Google Analytics account, and shows how users interact with your brand through various platforms like laptops, tablets, smartphones, etc. It also accepts the integration of mobile data from Google’s already developed Mobile App Analytics tool. Another benefit of Universal Analytics is the ability for cross-channel measurement that lets you sync your own data from various marketing channels, thus showing the relationship between the channels that drive conversions and sales. You too can customize the metrics you want leveraging this data integration and develop key reports from this data.

Beyond The Web (and Mobile and Social) Analytics Capabilities:

Universal Analytics

  • Much simplified code and usage of client-side cookies
  • Transition from session based measurement to true visitor measurement
  • Ability to upload your own user ID data (e.g. from CRM systems)
  • Custom Dimensions: ability to upload and associate external data with your GA data

Want more information and benefits of Universal Analytics? We have been beta testing some of these features, so let us know and will be happy to discuss how we can help you leverage these capabilities to impact your business.

And stay tuned to the  our blog for more information about this and other Google Analytics announcements coming this week!

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Success! Thank you
for reaching out.