Anas (Andy) Abbar of 7awi paints a unique picture of growth through a range of analytics tools and quantitative inputs, including focus groups to create personas, surveys and Google Trends to discover new topics of interest, and Google Analytics for all aspects of audience segmentation and content performance measurement. Andy’s inspiring story provides insight on nuts-and-bolts techniques that you can use to better understand your users, track the performance of your digital assets, and identify hidden opportunities.
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[videoembed url=”https://youtu.be/d3k5t8-Z-gU”]
For more about Google Analytics Breakthrough, visit https://www.gabreakthrough.com
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