CARDINAL PATH TRAINING
Free Google Training
Complimentary Google Analytics, Data Studio, and Google Ads training courses delivered by Cardinal Path's award-winning educators.
Sharing Knowledge Stregthens Our Own
Cardinal Path has trained over 700,000 people worldwide to leverage data, technology, analytics, and digital marketing techniques. Our dedicated team of trainers has curated these courses to extend our knowledge and expertise to help you elevate your marketing performance in the digital-first world.
Google Analytics
Google Analytics is the industry standard for web analytics and a powerful tool that allows marketers to better understand and optimize for a target audience. Whether you’re new to analytics, or a power-user looking to brush up on the basics, this complimentary course is for you.
This comprehensive starter session will give you a set of tools to begin your analytics journey.
Learn how to extract meaningful data across on-site traffic, content, and conversions to optimize with your most valuable users in mind.
Translate complex data into valuable insights by developing custom reports and meaningful dashboards.
Explore the core dimensions of the Acquisition reports and learn to measure marketing performance with campaign tagging.
Define the conversions critical to achieving goals on your site with this step-by-step instruction on goal configuration.
Discover advanced segmentation techniques to build out segments for a deeper understanding of your opportunities.
Google Data Studio
Google Data Studio is a free data visualization and reporting tool that empowers your entire organization through accessible and useful marketing insights. This 2-part course will help you navigate the interface, build your first report, and explore advanced features to help bring your data to life.
Ensure your data is telling a meaningful story with this introductory course on building dashboards in Data Studio.
Next-level understanding of how to create engaging and efficient marketing dashboards to inform smarter business decisions.
Featured Dashboarding Resources
Create engaging and efficient marketing dashboards that inform smarter business decisions and deliver timely insights to key stakeholders.
Google Ads
Google Ads makes it easy to connect with people at the precise moment they’re looking for what to do, where to go, and what to buy. Our team of digital marketing experts deliver this in-depth course to help you learn how Google Ads can help you get more customers and achieve your business goals.
Lay the groundwork for your knowledge of search marketing and a better understanding of the search process for Google Ads.
Advertising in Google Ads consists of four key elements: campaign settings, ad groups, ads, and keywords – understand how these work and how each work together.
Learn how to set up your very own search campaign in Google Ads with this step-by-step guide to search advertising with Google.
Display marketing with Google Ads helps your brand get in front of customers and stay top of mind for when they are ready to convert.
A real-time guide to creating and customizing Google Display campaigns that place your engaging content in front of your target audience.
Level-up your campaigns in Google Ads by drilling into the reports available and leveraging those insights to make optimizations.
Meet Our Google Training Experts
Create business value by upgrading your marketing and analytics capabilities through custom training.
Nick Wei
Senior Solutions Engineer, New Business
Eric Fettman
Director of Capabilities and Enablement, Digital Intelligence
