Google Marketing Platform
Google Campaign Manager 360
An enterprise ad serving platform to help you manage, measure, and optimize your cross-channel digital campaigns.
Campaign Manager 360 provides a useful, centralized tool to create, manage, track and report on campaigns as well as integrate into other Google and martech tools
This cross-channel ad management capability helps marketers capitalize on insights and optimize creative performance across all digital channels.
Enable accurate measurement of how your audience responded to your ads while still maintaining user privacy
When direct measurement isn’t an option, this new feature ensures marketers can still gather valuable insight on the customer journey and effectiveness of ads. Google accomplishments this through an expansion of their server-to-server integrations with video and social platforms.
Ability to measure cross-channel experiences and create and traffic at scale
Campaign Manager 360 solves this by delivering new insights on performance by utilizing enhanced verification and measurement within Youtube. There is also a newly expanded unique reach reporting within Campaign Manager 360 for deeper demographic data for cross-channel performance analysis.
Ad Trafficking
Tracking
Attributing & Reporting
Ad Trafficking
Align campaigns with larger marketing campaign goals, objectives, and timing.
- Campaign Manager is a full-featured ad server able to serve display, video and rich media via add tags shared with publishers, networks, or your DSP (DV360).
- It can also be used for social and email URLs. Advertisers can set up simple tags for email newsletter and social media links which allows for channel measurement and attribution across all digital media.
Tracking
Floodlight tracking in CM360 allows advertisers to create pixel to track many types of user interactions including conversions, transactions, and simple landing page visits.
- You can associate an ecommerce transaction back to a single piece of creative, on a specific website, with a specific call-to-action, and so on.
- Campaign Manager can also be used to track impressions and click on any URL, no matter where you intend to use it.
- This allows advertisers to track conversions, and better yet assign attribution across the entire customer journey.
Attributing & Reporting
Measure the return on campaign investment by allowing marketers to perform analysis within the tool itself.
- Cross-channel attribution: marketers are able to build custom attribution models to help understand performance of each channel.
- Verification: Tracking and verifying ads is essential to building trust, transparency, and accountability for your ad spend.
Google Marketing Platform Hub
Your one-stop-shop for everything Google Marketing Platform, designed to help marketers stay informed and up-to-date on product news, solutions, how-to’s, and more.
