Let’s get started!
And some from 2008!
And since we are talking about top posts, here are three posts that were published in 2008 but continue to be very popular, check them out and put them to use!
And another bonus – E-Nor’s Guest Posts on the official Google Analytics Blog
In addition to the top posts on the E-Nor site, here are few posts that were well received (based on the limited qualitative data we have) on the GA blog:
A couple of notes on measuring blogs and posts
Note #1- Normalize your data
If you really want to measure the most popular post in a year, the aggregate data might not tell the entire story. A post that was published in January will have a whole lot more time to get traffic/visits/comments/feed subscriptions/retweets than a blog that is published in December. This reminds me of what Malcolm Gladwell describes in his book “Outliers – The Story of Success” and how Canadian hockey players born early in the year all have a huge advantage and how this advantage compounded over time (he showed the stats and the numbers to back up his findings). So if you truly want to compare how each post did, you might want to normalize the data, add a weighing factor to compensate for the sequence of the month in the year, or simply measure stats for each post in X weeks after it has been posted.
Additionally, and for the visually inclined, you can use a Google Analytics’ Motion Chart to “play” the graph over time and watch how each post did and compare the various metrics concurrently over the span of the year.
For example, the chart above represents a number of blog posts (from the GA Top Content report) along with few metrics. The x-axis represents pageviews; y-axis: average time on site; size of the bubble represents $index, and each color represents a specific post.
You see how the blog post represented in dark blue behaved differently than the post represented in lighter blue. For example, you see a “big bubble” on the right hand side of the graph, ~550 unique pageviews with a relatively larger $index value, both are positive outcomes compared to other posts. One can then do a bit more digging and find out what led to this positive result and repeat it!
Note #2: Blog Engagement Metrics
When it comes to blogs, you don’t just want to measure visits & pageviews (that is so 2009! 🙂 ), you want to have more meaningful metrics. Who cares if you are pumping out posts like there is no tomorrow and no one is engaged. I’d look for things like feed subscriber rates, comments per post, words per comment, posts per blogger, among other things.
Here are a couple of snapshots from two bloggers that are active authors on the E-Nor blog, you’ll notice completely different patterns and user interaction.
A couple of observations
I hope you have found our 2009 posts useful! We’d love to hear from you for ideas, issues, questions and areas you like us to address in 2010. Leave us a comment below or email us directly at info @ e-nor.com
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